What is Design Thinking?

 

Design Thinking is a method of creative problem solving, which produces novel solutions to problems that are resistant to traditional methods of thinking and problem solving. The method was initially applied to product design and has been found to work well when:

  1. we don’t know where we are heading in our life or career;
  2. there is no precedent for what comes next;
  3. there is incomplete information on which to base a decision; or
  4. There is no one” best” solution to the problem.

The Design Thinking Methodology was first applied to careers by two Stanford professors, Bill Burnett and Dave Evans.  The Method has three components:

  1. Mindsets to adopt;
  2. A Process to follow; and
  3. Tools to generate insights.

Why Design Thinking works well in the context of careers

 

  1. Clients identify the dysfunctional beliefs that may be preventing them from finding the careers they want. (These beliefs are like wallpaper – we often don’t notice them). Clients learn to reframe those beliefs, turning problems into actionable challenges, thereby opening up space for new unexpected solutions.
  2. The Design Thinking Process helps clients align their personal values and sense of identity with their work by connecting the dots between who they are, what matters to them and what work means to them.
  3. Instead of analysing and overthinking, clients take action. They test and experiment in a “safe to fail” way and focus on what is emerging in the moment.
  4. Clients discover the benefits of collaboration, opening up new experiences and perspectives and generating more options.
  5. Clients learn to work with incomplete information and to tolerate (if not embrace) uncertainty and ambiguity.
  6. Clients learn to “choose well”, to let go and move on.

Want to know more?

Watch Burnett and Evans’ Ted Talk
Read Burnett, W. and Evans, D. (2017). Designing Your Life.

DYL Certification

I am a certified Designing Your Life Coach and apply the principles of Design Thinking in my coaching practice.